I heard about this pitch a while back, but recently when Gizmodo unearthed it once again, I was giddy like a catholic school girl (or boy, I mean, who knows.)

As a designer, these types of finds help shed light on how creatives handled tough situations in the past. They help in present day scenarios. I love stumbling on hidden gems like this, though sometimes they leave me thinking “where the hell was I, and why haven’t I seen this before.”

Listening to the master of branding pitch his ideas and thought process just leaves me like…

Special thanks to AT&T for pulling these amazing videos right our of their archives.